Improving your sales and marketing is the key
If you don’t take your sales and marketing seriously you are leaving £10,000’s per year on the table.
There is a lot of training available for the practical side of painting and decorating, however, the problem I see, is there’s very little to help you with the business side of the job.
This doesn’t seem right.
Afterall, the customer chooses you before you’ve even opened a tin of paint.
So, doesn’t it make sense to build your business on great sales and marketing?
Creating adverts, crafting proposals and selling your services at the highest level is the fastest way to increase your profits.
This book will guide you through everything you need to know about sales and marketing for your decorating business. Topics covered include:
- How to develop the mindset of a successful business
- Identifying your dream customers
- Building a brand
- Creating a winning marketing message
- Mastering social media
- Building a website that actually gets enquiries
- Paid advertising – Including Facebook ads, Google ads, leaflet campaigns and magazines
- How to target commercial and residential customers
- Selling to the customer face to face
- Lists of top tips
- Writing proposals
- Following up
- Getting more referrals
I have spoken to hundreds, if not thousands of successful painting and decorating companies to combine their knowledge and my 10+ years of sales and marketing experience to create a guide to help your business prosper.
If you are in the painting and decorating industry, whether that be as an apprentice decorator, a sole trader painter & decorator or a large decorating business owner, this book is written to help you:
- Earn more money
- Be more profitable
- Work for better clients
- Feel more valued
- Achieve your business goals
5 stars – An amazing book for any one that is setting up their decorating business and need to know some techniques for marketing and sales.
– Lisa J Edwards via Amazon
5 stars – If you own a decorating business, you need to own this book.
Brilliantly written book with excellent marketing tips for all decorating business owners both old and new. I only wish it had been published 30 years ago
– Mr Green via Amazon
5 stars – Must read for any inspiring business owner, not just in the P&D market.
I was lucky enough to be in a position to get a proof read of this book before it went live. And I must say, this will change the face of small to large P&D businesses forever more. The definitions, the descriptions, the analysis, the quotes, the insightfulness, the level of education going on in this book is phenomenal! So much so, I’m buying a bunch of copies to hand out to ex-apprentices who now work for themselves. Seriously, this is a game changer for Decorators, a fantastic insight into how to make a business work, and most importantly, whilst not on the brush. This guy should be deemed a genius for this work, this is a “how never to fail business guideline“. And furthermore, it’s totally not limited to Decorators, all trades could benefit from reading this book.
– Annie via Amazon