When ProDec started developing the Ice Fusion brush we wanted to make achieving a top-quality finish easier and quicker than ever before. To do that we invented new technology unique to ProDec: Shard filaments and Form Recovery Technology.
Standard synthetic filaments are shaped like cylinders that taper to a fine point near the top so, whilst you get a brush-mark free finish, there’s little space between filaments and much of the paint can tend to load near the top of the brush, meaning it can be dumped onto the surface at once and require working out. Shard filaments taper from the base all the way to the top so there’s more space between filaments for paint to load up the brush, which makes for more even loading and smoother release, requiring less working out.
Form Recovery Technology uses semi-elastic polymers to make the Shard filaments, which means that when they’re bent during application or washing, they spring back into shape. This also enables the brush to hold a razor-sharp cutting line.
Plus, Ice Fusion’s seamless ferrule isn’t just about looks: with nowhere for paint or wash water to collect, it solves another common issue that tradesmen experience.
Ice Fusion is available in 1”, 1.5”, 2”, 2.5” and 3” sizes as well as a three-piece set and is stocked in national and independent decorators and builders merchants.
Working in partnership with the Decorators Forum
We wanted to develop a brush that the trade would want to use, which is why we teamed up with review team at The Decorators Forum to test Ice Fusion during its development. They put the brushes through their paces with rigorous on the job testing and were so impressed that they’ve given Ice Fusion their formal endorsement – the first paint brush ever to have achieved this.
Gary Bent, Marketing Manager for ProDec, commented, “Like the roller before it, the Ice Fusion brush has unique technology that gives real benefits to decorators. With the superb feedback from The Decorators Forum testing panel, it’s exciting to know that the trade rate it so highly.”
About The Decorators Forum
The Decorators Forum is the largest UK based online community of over 30,000 professional decorators, keeping the trade up to date with all the latest news, events and opinions from within the industry across several online platforms including their website www.thedecoratorsforum.com