A new survey of professional painters and decorators by one of the leading global adhesive manufactures, tesa has revealed an insight into the importance of preparation work, product purchasing decisions and important industry information sources.
Surveying 450 painters and decorators across the country, the results highlighted preparation is a key part of a project, with 56 per cent always using tape to prepare for a paint job, while 3 per cent only use when creating design features.
Over three quarters (83 per cent) highlighted quality as the most important factor when purchasing products, prioritising this over price (17 per cent).
Purchasing the right product for the paint job is of great importance, with nearly three quarters (72 per cent) trying out new products and half (50 per cent) looking at online reviews before parting with their money.
When it comes to sources of information trade publications are still seen as a trusted source with 68 per cent regular readers.
It also highlighted social media as a growing platform for painters and decorators to share their work and where 64 per cent find out about new products and updates in the industry.
Donna Smith, Trade Marketing Manager at tesa UK, commented: “This research has provided us with important insight to continue to understand the needs of our customers and ensure we evolve with the changing demands of the industry.”
Donna continues, “Preparation is key for painters and decorators to achieve a precise finish that will ultimately save time and money. tesa is proud to have been providing painters and decorators with an extensive and innovative range of high-quality masking tapes and surfaces covers for over a decade.”
For more information on tesa’s range of craftsmen adhesive products and to view your nearest tesa stockist visit: tesa.co.uk.