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Now is not the time to compromise on quality


By Michael Van Harmelen, Senior Brand Manager for Armstead 


This year has been tough for the trade. There’s no escaping that.

The impact of the first nationwide lockdown is still being felt by many professionals, while new restrictions are likely to cause further disruption.

The result is that now, more than ever, finding ways to be cost effective is becoming a priority.

But cutting costs can come at a risk to the most valuable asset you have – your reputation.

Hard won and easily lost – protecting it is vital, especially in this current climate, where competition is fierce.

That’s where Armstead can help.

We’re committed to producing high-quality trade performance products at competitive prices – meaning your reputation is safe in our hands.

Our advanced formulation, developed by AkzoNobel experts, gives you the tools to do a good job, while keeping costs down.

And that’s so vital as the trade continues to build back from the disruptions earlier this year.

If a poor product lets you down, that’s your livelihood on the line. If the finish isn’t up to scratch that can spell very bad news.

Word travels quickly – especially online – a poor review of your work can see your new business pipeline dry up overnight.

And no one can afford that at the moment.

That’s why you can rely on the Armstead range. It has some real muscle behind it from the experts who also produce brands including Dulux, Cuprinol and Hammerite, that pushes paint performance to new levels.

For example, our Armstead Durable Matt shares the same class one standard of scrubbability and stain resistance as premium brands, giving you a quality, durable finish you can rely on to last.

It wins plaudits for its performance offering the opacity and coverage that a pro is looking for.

Making smart choices on products can be critical for sectors where budgets are tight but high quality is still required, like social housing.

It’s equally great for decorators who operate in the rental market – where properties get redecorated every three years. It allows these homes to remain looking better for longer in a cost-effective way.

We understand that people like to stick to what they know, especially in the current climate.

But we find that those who give us a try – stay with us for the long haul.

And that covers the whole spectrum of the industry – from sole traders to small decorating firms, large contractors and beyond.

The fact of the matter is there’s no compromise with Armstead – it helps you bring your A game every time.

For more information on the Armstead range visit: www.duluxtradepaintexpert.co.uk/en/brands/armstead-trade

We’re giving away £100 worth of Armstead Durable Matt and an Armstead A-Game hoody to 5 lucky winners this December in the Trade Decorator Big Competition

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