Little Greene presents groundbreaking new Intelligent Paint formulations at Trade Decorator Live

Exhibitor preview

VISIT US ON STAND 4

<noscript><img decoding=async class=size large wp image 61789 lazyload src=httpwwwtrade decoratorcoukwp contentuploads202404Untitled 4 243x350jpg alt= width=243 height=350 srcset=httpswwwtrade decoratorcoukwp contentuploads202404Untitled 4 243x350jpg 243w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 4 156x225jpg 156w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 4jpg 458w sizes=max width 243px 100vw 243px ><noscript> Slaked Lime Mid 149 Split PinkTM 341 Obsidian GreenTM 216 Harley GreenTM 312 LividTM 263

Little Greene is delighted to be exhibiting at Trade Decorator Live this year, presenting their groundbreaking new formulations which mean you can prime AND paint ANY surface from a single tin. Visit the Little Greene stand to explore four incredible new Intelligent Paint finishes, underpinned by Little Greene’s new Intelligent GripTM technology, and collect a free sample of the new self-priming Intelligent Matt Emulsion finish.

At this year’s Trade Decorator Live, Little Greene will be sharing the upgraded formulations of their best-selling Intelligent Paints, which use groundbreaking paint technology to deliver unique qualities that will change the way we decorate.

This suite of environmentally-friendly finishes, in a full range of sheen levels from completely flat to high gloss, is already revered by homeowners, designers and professional decorators for combining a beautiful finish with unrivalled durability, ease of application and peace of mind.

This reputation is set to be further advanced as – thanks to the upgrade – these finishes can now be painted, direct from the tin, on almost any surface in the home, and will securely grip with no requirement for a separate primer.

Even more remarkably, as true multi-surface paints, each finish will confidently adhere directly to all the common domestic building substrates: wood and plaster, but also metal (including radiators), plastics, uPVC, melamine, Formica® and even tiles and glass.

<noscript><img decoding=async class= wp image 61790 lazyload src=httpwwwtrade decoratorcoukwp contentuploads202404LG Trade Dec Multi Surface 2024 Press Release EN 1 300x157jpg alt= width=491 height=257 srcset=httpswwwtrade decoratorcoukwp contentuploads202404LG Trade Dec Multi Surface 2024 Press Release EN 1 300x157jpg 300w httpswwwtrade decoratorcoukwp contentuploads202404LG Trade Dec Multi Surface 2024 Press Release EN 1 600x314jpg 600w httpswwwtrade decoratorcoukwp contentuploads202404LG Trade Dec Multi Surface 2024 Press Release EN 1 768x402jpg 768w httpswwwtrade decoratorcoukwp contentuploads202404LG Trade Dec Multi Surface 2024 Press Release EN 1jpg 1004w sizes=max width 491px 100vw 491px ><noscript> MochiTM 344 Attic IITM 144

Such are the unrivalled adhesive qualities of Intelligent GripTM technology, these paints don’t require significant surface preparation; only aged oil-based gloss requires a light sanding to guarantee premium adhesion and finish. All other surfaces just need to be stable, clean and dry to receive an amazing single-tin Intelligent Paint treatment.

Visit the Little Greene stand at Trade Decorator Live to learn about this incredible Intelligent GripTM technology and speak to Little Greene’s technical advisors about using these self-priming, multi-surface finishes in your projects.

Little Greene’s Creative Director, Ruth Mottershead, comments: “With paintable surfaces no longer restricted to specific finishes, and conventionally ‘non-paintable’ surfaces now part of the conversation, we’ve taken a big step forward in the creative process of designing and decorating with colour.

Little Greene is a family business and it’s always been in our culture to keep innovating, be that exploring and forging trends in colour and pattern, finding new ways to reduce waste, such as our Re:mix collection, or embracing cutting-edge technology in the laboratory to bring enhanced performance to our paints.

Minimal preparation time, reduced drying times and less cleaning time all contribute to a very efficient process. We’ve removed the headache of sanding and separate primers, and with a single tin there is less wastage, both in packaging and leftover paint.”

<noscript><img decoding=async class= wp image 61786 lazyload src=httpwwwtrade decoratorcoukwp contentuploads202404Untitled 5 157x225jpg alt= width=239 height=343 srcset=httpswwwtrade decoratorcoukwp contentuploads202404Untitled 5 157x225jpg 157w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 5 244x350jpg 244w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 5jpg 460w sizes=max width 239px 100vw 239px ><noscript> EtruriaTM 326 Bronze Red® 15

All paints in the Intelligent system are:

  • Self-priming – Intelligent GripTM brings the technology of the primer into the topcoat, with no compromise to the finish and no need for a separate primer. Transform a room with a single tin of paint, minimising fussy preparation, extra cost, packaging and left-over paint.
  • Multi-surface – these paints can be creatively applied directly to almost any substrate, providing a cohesive look across all surfaces, whether it’s completely matt, low-sheen, mid-sheen or high gloss.
  • Up to 15 times tougher than ordinary decorative paints. The new Intelligent finishes can resist stains, take knocks and tolerate persistent scrubbing, with no compromising to their beautiful appearance; looking good for longer in both residential and commercial environments.
  • Environmentally-friendly and child-safe. Completely solvent-free, with the lowest possible VOC content and certified “Child Safe” for toys and children’s rooms, these paints are perfect for the family home. Most dirty stains and marks can be washed or scrubbed away with
    a damp cloth or a soft bristle brush and warm soapy water. All Intelligent Paints are water-based and low in odour, and brushes can be safely cleaned in running water.
  • Time-saving with minimal disruption. Surfaces require minimal preparation. Application by brush or roller is easy, and recoat time is just 1–4 hours, meaning several coats can be applied on the same day.
  • Exterior grade – The Intelligent GripTM formulations have excellent adhesion and the paints are so tough that they can be used internally or externally for the decoration and protection of your entire home.

The Finishes:

<noscript><img decoding=async class=size large wp image 61788 lazyload src=httpwwwtrade decoratorcoukwp contentuploads202404Untitled 3 243x350jpg alt= width=243 height=350 srcset=httpswwwtrade decoratorcoukwp contentuploads202404Untitled 3 243x350jpg 243w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 3 157x225jpg 157w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 3jpg 457w sizes=max width 243px 100vw 243px ><noscript> CantonTM 94 CarmineTM 189 GardenTM 86 Slaked Lime MidTM 149

Intelligent Matt Emulsion (2% Sheen)

The original and flattest finish in the Intelligent Paints range, Intelligent Matt Emulsion’s upgraded formulation means you really can paint it anywhere.

It’s the first choice for interior walls and ceilings, and is especially suited to high-traffic areas of the home including hallways, living spaces, children’s rooms and utility areas.

You can now achieve a uniform flat look on virtually any other surface in the room; woodwork, trim, panelling, radiators and even tiles or glass, all from the same tin.

And even more remarkable than that – unlike other ‘multi-surface paints’ – you don’t need to use a separate primer. Visit the Little Greene stand to pick up your free paint sample of Intelligent Matt Emulsion.

Intelligent Eggshell (10–15% Sheen)

With a hallmark soft sheen, Intelligent Eggshell retains all of its original elegance, but its new formulation brings the same truly multi-surface and self-priming qualities, meaning you can apply it direct from the tin across a complete range of surfaces in the home.

With enhanced resistance to moisture, staining, condensation and general wear and tear, Intelligent Eggshell is the most likely finish to be used on woodwork; skirting, doors, panelling, radiators and window trims.

Its smooth, scrubbable surface makes Intelligent Eggshell especially good on surfaces where repeated resistance to condensation or contamination is desired, so it’s a great choice for bathroom or kitchen walls too.

Intelligent Satin (30–35% Sheen)

<noscript><img decoding=async class=size large wp image 61787 lazyload src=httpwwwtrade decoratorcoukwp contentuploads202404Untitled 2 244x350jpg alt= width=244 height=350 srcset=httpswwwtrade decoratorcoukwp contentuploads202404Untitled 2 244x350jpg 244w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 2 157x225jpg 157w httpswwwtrade decoratorcoukwp contentuploads202404Untitled 2jpg 459w sizes=max width 244px 100vw 244px ><noscript> Slaked LimeTM 105 Stock® 37 GardenTM 86 CantonTM 94 10 CantonTM 94 CarmineTM 189 GardenTM 86 Slaked Lime MidTM 149 MazarineTM 256 CarmineTM 189 Slaked Lime MidTM 149

Intelligent Satin has a slightly higher sheen level and can similarly be used across multiple surfaces to achieve a scheme that is harmonious in both colour and finish.

Supremely hard-wearing, Intelligent Satin is the ideal candidate for everyday household surfaces that are subjected to the wear and tear of daily life: walls, woodwork, kitchen cabinets, kitchen tiles, melamine, wooden furniture and glass.

Intelligent Satin is extensively used, and revered, by professional decorators and bespoke painted kitchen manufacturers.

Intelligent Gloss (85–90% Sheen)

The finish of this fabulous, high gloss paint is now on a par with a traditional oil-based gloss.

Extraordinarily tough and fully washable, Intelligent Gloss is quick-drying, and capable of dramatically transforming a space (or a smart front door) using a combination of its unique light-reflectance and a fabulous, rich Little Greene colour.

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