Leading decorating and DIY specialist Leyland SDM has added Farrow and Ball to its shelves.
The premium paint brand will be stocked in all of Leyland SDM’s stores across London.
With a versatile palette of colours ranging from heritage-inspired neutrals to contemporary brights, 75-year-old Farrow & Ball now covers the walls of homes across the world while still retaining its roots in Dorset.
Paul Gerreli, marketing director at Leyland SDM, said: “We are delighted to add Farrow & Ball to our stores.
“The Farrow & Ball brand is steeped in tradition and renowned for its richly pigmented colours. People love the unique colour choices available and the high-quality finish, whether it’s from the signature matt Estate Emulsion or the super-tough, washable and wipeable Modern range.
“The pandemic has made many people revaluate what their homes mean to them and many are searching for high-quality handcrafted products to make their rooms feel special. Farrow & Ball fits perfectly into this space.
“Leyland SDM is already well-known for its extensive paint range with thousands of colours from the biggest brands. The addition of Farrow & Ball is a real coup and I’m sure customers will enjoy browsing this enhanced offering.”
Farrow & Ball was founded in Dorset in 1946 by local pioneers John Farrow and Richard Ball. Establishing a shared passion for quality ingredients and traditional manufacturing methods – a passion that Farrow & Ball is still proud to uphold today – they went on to become accredited suppliers to clients including the Admiralty and the War Office.
In January 2010, the business made the bold move to an entirely water-based paint range of eco-friendly formulas with low levels of VOCs (volatile organic compounds).
Alongside an extensive range of ready-mixed Farrow & Ball paints, the Farrow & Ball In-Can Tinting service will also be available in selected Leyland SDM stores. In-can tinting allows Leyland SDM teams to create authentic Farrow & Ball paint in a wider range of colour and finish combinations, combining paint bases made at the Farrow & Ball factory with a precise balance of pigments. These are then blended in-store to brand-secret recipes for a consistently beautiful finish and superb availability.
For more information, visit www.leylandsdm.co.uk