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A colour for all times, every time?

Helping your client find the perfect colour for their project has never been an easy task, especially when you need to combine a luxurious finish coupled with a premium, elegant colour.

The new Dulux Heritage range gives you the durable luxury finish you need, in an expertly curated colour palette.

Timeless and contemporary colour scheme 

Dulux Heritage colours have been popular for many years, and now, with two specially developed premium paints, offering a luxurious and durable chalky finish, they’re a great choice for high-end projects.

Each shade has been carefully chosen by our Dulux colour experts, using in-depth historical research across a wide period of British decorating heritage – from Tudor greys to Victorian reds.

Each historical period has been meticulously mapped with contemporary and future design trends to create a colour scheme that’s both instantly modern and effortlessly timeless.

Whatever the look and style of your client’s project, they’ll find the perfect colour combinations to transform bedrooms, living rooms, dining rooms, hallways and even the smallest of cloakrooms. And they won’t be overwhelmed by choice either.

With 112 gorgeous shades, each one selected for its very specific colour and features, your clients won’t spend ages deciding which is right for them. They’ll know instantly which colour is perfect for a country cottage or modern townhouse feel.

With Dulux Heritage, it’s easy to create the luxurious, timeless atmosphere your clients have always dreamt of, whatever the style of the property.

Go light and airy with soft, gentle tones 

For closets and small rooms, or areas where natural sunlight may struggle to reach, opt for a colour choice from our extensive selection of pale tones.

Gorgeously muted and elegantly understated, these soft whites, luscious creams and pastel shades effortlessly create a light and airy space. Without overpowering the space, the soft pale tones gently lift ceilings and woodwork to open up a room.

Our favourite? Potters Pink in Velvet Matt emulsion on the walls, with the lightish grey of Romney Wool™ in complementary Eggshell trim.

Keep it comfortable and spacious 

If your client wants to keep a room feeling bright and open while adding a touch more warmth and comfort, then select shades from our mid tones. Think Dusted Heather for a warmer pink, Rosemary Leaf for a soft green and Violet Night for a cosy blue.

All mid tone shades pair perfectly with all Dulux Heritage whites and any pale tones, helping you to blend that soft airy feel with a hint of something slightly deeper, slightly warmer, and always cosy.

We recommend pairing Pumice Brown™ with Stone Green for a beautiful and comfortable study space.

And if you want to highlight architectural detail, consider recommending a split wall effect with light, soft tones opening up the room at the top, and darker, deeper tones towards the bottom.

Add a dramatic flair 

When your client wants to make a real statement in a room, you need a bold, moody colour that immediately evokes a strong feeling. Our range of deep tones is the place to turn to.

You might want to recommend they make a big impact with Florentine Red used across all walls, a truly vibrant, atmospheric choice. Or maybe you suggest creating a focal point in a room, with Wild Blackberry on just one side, balanced with subtle Piano White?

Combine the same shade of both Dulux Heritage Velvet Matt and Dulux Heritage Eggshell, and create a true all over colour effect on a feature wall – a natural, dramatic flow from wall to trim. Try Dulux Heritage Oxford Blue for a truly classic feel.

These deep, powerful colours are sure to inspire your clients, all leaping to life thanks to the premium quality pigments found in the Dulux Heritage paint range. 



2020 has brought the issue of hygiene into sharp focus. So, with cleanliness more important than ever before, opting for a high performance coating will ensure paintwork retains it’s ‘just decorated’ look – no matter how many times it is cleaned.

Crown Trade’s Clean Extreme range comprises three paints with formulations developed to protect against stains, mould and bacteria. Each formulation can withstand regular and intensive cleaning regimes, making the range the ideal partner for professional decorators looking for a long-lasting finish. Here we put the three key products under the spotlight to guide you to the most appropriate specification for your next project.

Tackling mould from condensation or damp
Surface mould and mildew can be a particular problem in void properties which may be left unheated for long periods of time but it can also be caused by condensation in areas such as in kitchens, bathrooms and changing areas. Keeping mould at bay is important, not least because of the potential health risks associated with breathing in mould spores.

With a built in fungicide that prevents mould growth on the paint film, Clean Extreme Mould Inhibiting Scrubbable Matt and Acrylic Eggshell paints are also highly resistant to stains and can be repeatedly cleaned without any detriment to the finish, unlike other anti-mould paints available. Both can be tinted to any shade too, meaning there’s no need to compromise on colour.

Keeping surfaces hygienically clean
Hospitals, care homes, schools and other public sector buildings all demand exceptional levels of cleanliness – especially in high traffic environments with multiple touch points such as corridors and toilet facilities. Areas used for food preparation and clinical care which are subject to intensive cleaning regimes can also benefit from the extra reassurance of anti-bacterial protection that Clean Extreme can offer.

Clean Extreme Anti-Bacterial Scrubbable Matt is enhanced through the use of the independently tested SteriTouch® silver ion technology which not only inhibits the growth of any bacteria that comes into contact with the surface including MRSA and E.Coli, but also prevents bacteria from multiplying. The ‘built-in’ silver ion protection can’t be washed off, no matter how many times the surface is scrubbed clean. It’s also available in a washable Acrylic Eggshell finish and can be tinted to any colour.

Guarding against wear and tear in high traffic areas
If you need a fuss-free long-lasting finish that can handle whatever is thrown at it, then a paint with added stain resistance is ideal. High traffic areas such as corridors and hallways can very quickly become tired and marked while kitchen and dining areas are be prone to messy food spills which can stain the paintwork.

Clean Extreme Stain Resistant Scrubbable Matt has been tested with tough stains including pens, pencils, markers, coffee and foodstuffs including curry, which can all be easily washed off the surface with soapy water. In fact, the paint surface can be repeated cleaned (it has a durability level of 10,000 scrubs) to retain its flat matt appearance and ‘just painted’ appeal even after rigorous cleaning. It’s also available as a durable and washable Acrylic Eggshell finish and can be tinted to almost any shade.

For more information and to find your nearest stockist, please visit, email [email protected] or call 0330 024 0297. You can also follow @CrownTradePaint on Twitter, CrownTradePaint on Facebook or Crown Paints on LinkedIn.