Game Changer


The new and improved Valspar Trade range is a game changer. With advanced water-based formulations that perform where it counts, tests show that Valspar Trade rivals the leading trade brands on areas such as ease of application, coverage and durability. What’s more, with the introduction of Vinyl Matt and a new exterior range, Valspar Trade’s offer is now bigger and better than ever before.  

Part of the Sherwin-Williams family, Valspar Trade brings with it a long-standing and rich heritage of high-quality paint products and a superior colour offer. Its latest range has undergone rigorous ISO testing to prove it performs on the key areas important to the trade, such as application and splatter, coverage, scrubbability, stain resistance and overall appearance.  

New packaging completes the re-vamp, with a vibrant look designed for easy product identification in store. The range is available exclusively from TradePoint at B&Q and will start hitting the shelves from 17th October 2022. 

Key product developments include Valspar Trade’s new exterior paint range: Masonry Smooth paint, Masonry Stabiliser and Exterior Direct to Wood and Metal paint. With its innovative SeasonFlextechnology, Valspar Trade’s Masonry Smooth paint is able to be applied in temperatures as low as 2˚C, helping to extend the painting season into colder months. It’s also weather and dirt resistant, as well as showerproof in just 30 minutes. All exterior paints are available in either a ready mixed or tintable formula.

Moving indoors, in addition to the refreshed Tough Matt emulsion – the product of choice for superior durability, stain resistance and covering power – Valspar Trade is pleased to introduce Vinyl Matt to its interior walls and ceiling range. Providing high opacity, with up to 16m2 of coverage per litre, and low odour and VOCs, Vinyl Matt is available in five or ten litre tins in White.

Valspar Trade’s Wood and Metal paint range has been renamed to Acrylic Wood and Metal and has also been extended, with new wood and metal primers. Quick drying and providing strong adhesion, they’re ideal for achieving that perfect finish.

Speaking about the launch, Charlotte Radford, Senior Product Manager at Sherwin-Williams, said: “We’re delighted to bring to market a new and improved Valspar Trade range, which offers professionals another credible option when they’re seeking a trade paint that achieves high quality results. 

“In addition to product performance, by choosing Valspar Trade, tradesmen and their customers also benefit from our unrivalled colour offering. In addition to the 2,000 pre-selected colours, our colour-matching technology is like no other – we can colour match to 2.2 million colours. If the human eye can see it, then we can mix it!”

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