DULUX UNVEILS SWEET EMBRACE AS ITS COLOUR OF THE YEAR 2024

Dulux Colour Futures Colour of the Year 24 a calm colour story bedroom inspiration global 32WP
<noscript><img decoding=async class=wp image 54900 size medium lazyload src=httpwwwtrade decoratorcoukwp contentuploads202309DA077D80 71A7 46B6 8D83 6FFED2A8B259 300x201jpeg alt=Dulux Colour Futures Colour of the Year 24 a calm colour story bedroom inspiration global 32WP width=300 height=201 srcset=httpswwwtrade decoratorcoukwp contentuploads202309DA077D80 71A7 46B6 8D83 6FFED2A8B259 300x201jpeg 300w httpswwwtrade decoratorcoukwp contentuploads202309DA077D80 71A7 46B6 8D83 6FFED2A8B259 523x350jpeg 523w httpswwwtrade decoratorcoukwp contentuploads202309DA077D80 71A7 46B6 8D83 6FFED2A8B259jpeg 640w sizes=max width 300px 100vw 300px ><noscript> Dulux Colour Futures Colour of the Year 24 a calm colour story bedroom inspiration global 32WP

Dulux has announced its Colour of the Year for 2024, Sweet EmbraceTM. The colour is a delicate, optimistic and modern tone that is understated and comforting and brings a sense of stability and softness to a space. To help decorators provide their customers with colour inspiration, Dulux is also launching three easy-to-use, versatile colour palettes that complement Sweet EmbraceTM.

For 21 years, the Dulux Colour of the Year has been decided based on extensive trends research conducted by Dulux colour experts and international design professionals. Dulux’s Colour of the Year for 2024 reflects people’s need for simplicity, meaning and a sense of belonging. The colour can be used on its own or alongside the tones in the three supporting Dulux Colour FuturesTM palettes:

  • <noscript><img decoding=async class=size medium wp image 54899 lazyload src=httpwwwtrade decoratorcoukwp contentuploads202309C0A453FD FBC6 40CC BFC5 B46A8E0331E5 300x202jpeg alt= width=300 height=202 srcset=httpswwwtrade decoratorcoukwp contentuploads202309C0A453FD FBC6 40CC BFC5 B46A8E0331E5 300x202jpeg 300w httpswwwtrade decoratorcoukwp contentuploads202309C0A453FD FBC6 40CC BFC5 B46A8E0331E5 521x350jpeg 521w httpswwwtrade decoratorcoukwp contentuploads202309C0A453FD FBC6 40CC BFC5 B46A8E0331E5jpeg 640w sizes=max width 300px 100vw 300px ><noscript> Dulux Colour Futures Colour of the Year 24 a warm colour story livingroom inspiration global 26

    A Warm palette for comforting spaces – a compilation of global earth tones that can be used to create spaces for occupants to feel snug and find comfort. These tones are ideal for bedroom, living, kitchen and dining spaces as they feel familiar and embracing.

  • A Calm palette for quiet spaces – fluid greens and blues have a naturally clarifying effect and bring a feeling of serenity. They are perfect for bathrooms and home offices to help people relax and relieve stress.
  • An Uplifting palette to create friendly spaces – a mix of modern yellows with soft lilacs, this palette has a positive, uplifting mood. The colours in this palette can be used in the hallway to bring a sense of joy to those entering a property. They can also be used in the bathroom or dressing areas to encourage a ‘get up and go’ attitude.

Marianne Shillingford, Colour Expert and Creative Director at Dulux, explains: “What is so wonderful about Sweet EmbraceTM is its soothing subtlety. While being a beautiful standalone colour, it’s a hue that matches perfectly with so many other shades so that decorators can use it as a backdrop to build a totally individual space upon. A shade as versatile as Sweet EmbraceTM encourages us to get creative and fashion spaces that allow occupants to feel completely at home.”

Nicola Holmes, Skills Development Consultant – Colour & Design at Dulux, commented: “Sweet EmbraceTM, together with its three supporting palettes, arms decorators with the tools required to give them confidence when advising clients on their colour choices and design visions. With this resource in their toolkit, decorators can build a reputation as an expert in colour selection.”

<noscript><img decoding=async class=size medium wp image 54897 lazyload src=httpwwwtrade decoratorcoukwp contentuploads202309E851C477 9B3C 4F59 AE4D 26EEC62B009E 300x200jpeg alt= width=300 height=200 srcset=httpswwwtrade decoratorcoukwp contentuploads202309E851C477 9B3C 4F59 AE4D 26EEC62B009E 300x200jpeg 300w httpswwwtrade decoratorcoukwp contentuploads202309E851C477 9B3C 4F59 AE4D 26EEC62B009E 525x350jpeg 525w httpswwwtrade decoratorcoukwp contentuploads202309E851C477 9B3C 4F59 AE4D 26EEC62B009E 768x512jpeg 768w httpswwwtrade decoratorcoukwp contentuploads202309E851C477 9B3C 4F59 AE4D 26EEC62B009Ejpeg 1000w sizes=max width 300px 100vw 300px ><noscript> Dulux Colour Futures Colour of the Year 24 a uplifting colour story kitchen inspiration global 18

To support decorators further, Dulux is hosting a series of Dulux Academy Live courses in September to provide additional insight into the Colour of the Year 2024. The FREE sessions will give decorators a better understanding of how Sweet EmbraceTM and its supporting palettes can be used, as well as top tips to get the perfect finish. Decorators can register via the Dulux Academy website: https://academy.duluxtradepaintexpert.co.uk/.

Professionals can also use the Dulux Visualizer App to show their customers what each Dulux Colour FuturesTM tone will look like in their space using augmented reality.

Dulux Trade Colour of the Year 2024 Sweet EmbraceTM and the palettes are available for purchase from 12 September 2023. For more information visit www.duluxtrade.co.uk/CF24 and follow #CF24 on social media.

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