Dulux Decorator Centre, one of the UK’s leading paint brands, has selected tesa’s range of masking tapes for product trial throughout 19 of its stores in Scotland, from 9th January 2017.
Citing quality as its benchmark, the addition of the tesa core masking tape assortment, offering customers guaranteed product reliability, includes Precision Mask® Indoor, Outdoor and Sensitive (Low Tack) as well as an outdoor plastering tape, will strengthen the current offering and support Dulux Decorator Centre reputation for providing only the best products to the Painting & Decorating industry.
All participating Dulux Decorating Centres will be added to tesa’s Store Finder facility on its free Professional Decorator App, providing local tradesmen with instant information on their nearest stockist. The App also identifies solutions at the tap of a screen, recommending the right masking tape to use to avoid problems such as tape residue, uneven paint edges and damaged wallpaper.
Trade events are also planned at selected stores for customers to see the benefits as well as a demonstration of tesa’s masking tapes helping customers choose the right tape for the job.
The trials will last for 6 months but will be regularly reviewed to ensure maximum impact for both stores and customers. Greg Perkins, tesa’s Key Account Manager, Craftsman, is overseeing the installation. “Dulux Decorator Centre currently offer the largest number of outlets dedicated to supplying the decorating trade. With 10 years’ experience in the decorating market, we feel we can strengthen the current masking tape range and provide Dulux Decorator Centre customers with a quality product that will do the job to a high standard.”