Bartoline launches decorating and building trade range


Bartoline, the well-known decorating products brand, has launched a new over the counter trade range called ‘1876 The Professional Range’

Developed for decorators and the building trade, the ‘1876 The Professional Range’ is a comprehensive suite of professional quality decorating adhesives, fillers, sundries, caulks and sealants.

Bartoline is a long established and trusted decorative sundries supplier and was founded in 1876, hence the new trade range name.

Now, Bartoline has developed the new ‘1876 The Professional Range’, applying its product development expertise and production capability to create a range of quality products formulated for the professional user at competitive prices.

Commenting on the launch, MD Paul Robbins said, “Bartoline’s target market for the new range is professional decorators and over the counter trade sales.  ‘1876 The Professional Range’ establishes Bartoline as a single source for a comprehensive range of decorating supplies.  It’s an exciting move to build on Bartoline’s strengths.”

He believes the comprehensiveness and quality of the ‘1876 The Professional Range’, along with Bartoline’s competitive pricing, will make the trade range a welcome new addition to the market.

Bartoline has invested in distinctive ‘1876 The Professional Range’ branding and a marketing campaign to launch the range to decorators and the building trade.  Recruited from Harris Brushes, Rebecca Airey has been appointed as Trade Account Director to lead Bartoline’s trade team of regional sales managers who will liaise with merchants’ buyers throughout the UK.

There are advanced plans to add additional products to the core trade range over the next 18 months.

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