Adding colour with Valspar Trade Vinyl Matt


Add a splash of colour with Valspar Trade Vinyl Matt

Valspar Trade has a long history of delivering high-quality paint products and an unrivalled colour offering. Its improved range, launched in October 2022, introduced several new products, including its new Vinyl Matt paint. Here, Charlotte Radford, Senior Product Manager from Valspar Trade tells us all about it.

When we were reviewing our offering last year, we wanted to make sure we filled any gaps we felt we had in our product range – and this is where Vinyl Matt came into the picture. Following feedback from the industry and our own research and development, we are now delighted to have a Vinyl Matt that rivals the leading brands in both coverage and finish. We launched the Pure Brilliant White back in October and it’s now available as a tinted product too. 

Our Valspar Trade Vinyl Matt is a high-opacity, water-based emulsion that’s part of our new and improved Trade Walls & Ceiling range, which also includes products such as Tough Matt, Tough Silk and Contract Matt. After listening to what decorators want, the new Vinyl Matt is thicker in viscosity than our other paints, allowing them to dilute it to their liking for spraying. The water-based emulsion applies easily, with an extended open wet edge time for a smooth, level finish without any picture framing. It can cover up to 16m2 per litre of paint – making for great coverage. 

Valspar Trade Vinyl Matt is low splatter, making it both easy to use and clean up. It’s also quick drying, even though it can be applied at temperatures as low as 2 degrees C.

Thanks to our unrivalled colour offering, customers can now have Vinyl Matt in a range of 2,000 pre-selected colours, or can use our colour matching service to find their perfect shade. We can colour match to 2.2 million colours – from a sample the size of your fingernail – which can be mixed in store in a matter of minutes. 

Valspar Trade Vinyl Matt is a washable emulsion, perfect for those much-used rooms.

Valspar Trade’s Vinyl Matt Tinted range will be available to purchase exclusively at TradePoint and B&Q stores across the UK from 19th February.

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